Zara Fast Fashion Case Study Solution

Zara Fast Fashion Case Study Solution-46
The company has grown nearly 550 stores around the world with almost half market in Spain and France.

The company has grown nearly 550 stores around the world with almost half market in Spain and France.

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Obviously, Zara’s fast fashion approach is quite different from other clothing retailers, which not only enables Zara to respond to the market demand with less time compared to its competitors, but also enhances Zara’s capacity to anticipate the customers’ trend.

By following the trend, Zara is able to sell garments which are still hot and meet customers’ desire without making advertisements.

From sharp difference between Zara’s and other retailers’ approaches, it can be illustrated that IT will not enviably lead to one best way to execute core processes (Mc Afee & Brynjolfsson, 2008).

From discussion between Salgado and Sanchez, it can be seen that current issue faced by Zara is whether it should upgrade the point-of-sale (POS) system throughout the Zara value chain.

Moreover, Zara always could provide new clothes with fashion every time.

The success of Zara is driven by its competitive advantages of quick response over its rivals.Zara, one of the largest clothing retailers, was founded in 1975 in La Coruna, Spain.With its innovative strategy, it achieves global expansion and becomes one of the most profitable brands.You can view samples of our professional work here.Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.In addition, these two main principals formed the company’s basic core competencies.According to Prahalad & Hamel (1990), core competence of one corporation has three features.Moreover, it would add complexity to relative simple operating system, as DOS is very stable system and Zara almost have no problem to deal with it.What is most important, upgrading POS system has potential to deviate from currently extraordinary business model.For example, store managers could make tailored decisions on what garments would be on sale at their own stores and which items would be ordered, rather than relying on headquarters’ decision.Their role is specifically designed to provide clothes only for a short period of time and follow the current trend.


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