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Marketing reports don’t have to be as time consuming as they often are, which is why we tapped into the brilliance of Kevan Lee of Buffer in this interactive content experience to help you with them.Dive right in here, and learn some marketing reporting hacks from Kevan. What will the topics be, and what’s the SEO strategy behind these topics?
Remember, you’re also selling your marketing plan to your audience – be they the business owner, marketing manager, or colleagues.The user persona example above uses sliding scales to identify personality traits like introversion vs. Most businesses will have a few different types of target users.That’s why it’s pertinent to identify and create several different user personas.What often ends up happening is these businesses will try different marketing tactics ad hoc, with only minor to moderate success.Or they’ll score a big win by chance but find themselves unable to properly scale their tactics, goals and strategies.Throughout your career as a marketer, you’re likely to be creating more marketing reports than you can count.Perhaps you find yourself spending more time crunching data and plugging numbers into graphs than actually working.Bookmark has a great guide to different marketing strategies for small businesses, if you need some more information there.It can also be helpful to divide your competitors into Primary and Secondary groups.For example, you could create a plan that provides an overview of a company’s entire marketing strategy, or simply focus on a specific channel like SEO, social media marketing, content marketing, influencer marketing, event marketing or online reputation management.But let’s dive into the parts of a marketing plan that every business should have.