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The thesis contributes to literature on the IMP approach to strategizing in five ways.First, the term relationship and networking strategy tools (RNSTs) has been put forth as a distinct concept to encompass tools relevant for strategizing in business relationships and networks.Abstract The emergent nature of the innovation process has always rendered it an elusive subject of study.
On this page you find some more recent dissertations, published by IMP members in the 2000s.
This involves considering a strategic combination of actor bonds, resources ties and activities links that will connect the synergy between the capacities of both past and present nodes in the network to help overcome barriers in the innovation process for microenterprises.
The notion of business-to-business relationships and networks attracts increasing attention among marketing researchers.
Fourth, this thesis also contributes by suggesting a six-part typology of interactive strategizing categories where two additional strategizing configurations to the literature are being discussed.
Finally, taking a broader perspective, this thesis has also taken steps to broaden the interpretation of strategy tool uses by proposing a tools-in-interaction matrix, which discusses an additional dimension further to the thinking of strategy tool uses in systematic and experimental ways - that of using tools proactively and reactively in interactive contexts.
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This dissertation examines the topic of tools for strategizing in business relationships and networks.