It takes into consideration your target audience, the important features of your product (decided by storyboards, epics, design sketches, mockups), and the tasks you need to carry out to build the product.
This is the section where you provide all financial information related to your business.
and financial projections based on the impact of your new product.
If you are pitching a new product to your investors, you may also want to include your funding requirements.
It’s easier to do now as you have extensive knowledge about your market, target customer and your competitors.
With your marketing strategy, you have to consider factors like your marketing or communication channels, marketing goals, marketing budgets, resources etc.
PEST stands for Political, Economic, Socio-Cultural and Technological factors.
It’s a great way to examine how the external forces in your market can impact your company.
Your market analysis should also include a competitor analysis, where you will research your key competitors in terms of their influence in the market, their strengths and weaknesses, the threats they pose to you, their products and services, their pricing plans, their marketing strategies etc.
Some visual techniques you can use in this section to present your data are These aptly summarize all your findings on your customers such as their demographic details, jobs, responsibilities, needs, challenges etc.