Methodology For Dissertation Example

Methodology For Dissertation Example-34
A general disadvantage of the questionnaires however is their fixed and strict format, which eliminates the possibility for more in-depth or abstract observation (Bell, 2005; Sarantakos, 2013).Again, this study was not an exception from this rule, as the questionnaires provided linear and clear results, but many elements from the research were left uncovered.

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The purpose of this chapter is to explain in detail the research methods and the methodology implemented for this study.

The questionnaires will be distributed among managers from several companies which have used art elements as part of their management techniques, as well as among carefully selected employees of the same companies, who form part of the team of the same managers.

As a complementary method, the writer conducted interviews with an equal number of representatives of each group.

Also, the research makes use of triangulation because triangulation gives the opportunity to approach the research objectives from different viewpoints (Cohen and Manion, 2002; Altrichter et.

al, 2008), obtaining a more nuanced view of the connections between the different variables.

Despite being considered a disadvantage because it produces subjective results, the flexible format of the interviews was a major advantage for this study, as some nuances of the research such as exploring “emotions”, and “creating memorable experience” could not be properly captured with the questionnaire design.

Of course the results from the interviews are not generalizable, because of the subjectivity of data obtained.

On the other hand, their flexible format contributed for a deeper explanation and understanding of the connection between performing art and business performance, and if the researcher could have done the dissertation again, this would probably be chosen as the primary, not the secondary research method.

Upon embarking on this research, the author initially considered focus groups and participant observation as possible research methods, due to the behavioural elements contained in this research..


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