Nonetheless, if the generalizability of the findings generated from the study is questionable, the researcher will propose future research areas for studying. The study setting will be 3 high schools located in an urban setting, preferably Boston.
The study will be conducted for a period of 6 months starting from May 2017 to November 2017.
The trend is especially noticeable among tech-savvy teenagers who are among the first people to know of new emerging platforms.
Evidently, social media and other applications of web 2.0 have had tremendous influence on people’s lives.
In addition, such knowledge is of fundamental importance when it comes down to development of social media marketing campaigns.
Thus, it is imperative for marketers to understand the use of social media among teenagers who comprise a higher fraction of social media users globally.Consequently, the adoption of such platforms is growing.Such fast adoption is evidenced by the growing number of users in various social media networks ranging from social media platforms such as Twitter, Snapchat and Facebook.In the United States, use of the Internet is very frequent especially amongst the teenage groups, and hence sharing of products is highly convenient.Research has identified digital behavior, or the use of Internet, as an influential factor on consumer behavior and expectations (Fardouly et al., 2015).Social media plays major roles in the lives of teenagers as it is a key communication platform.Through social media, many people are able to connect remotely and share life experiences and trending news.As such, understanding the implications of social media in spending habits of teenage shoppers of fashion products can be of help to marketing strategists around the target region.Moreover, the findings of the study could be generalized to apply to a wider population.The use and consequent impacts of social media in spending habits is a particularly critical area in understanding consumer behavior.By understanding social media usage and preferences for particular goods, organizational marketers can develop strategies for product positioning.