Marketing In A Business Plan

Our mission is to help small businesses of today become the leading corporations of tomorrow.

Cambridge Strategy Group will attempt to own the words “small business” in the minds of our potential clients.

John’s participation on the North Carolina Council for Entrepreneurial Development, plus his experience providing consulting services to small businesses, catalyzed the formation of the Cambridge Strategy Group. Kuczaj, Managing Director: Todd has worked in Internet consulting, Web design/development, financial services, and media publications for a variety of companies, including a Big Five consulting firm, Integrated Information Systems Inc., Sun America Securities Inc., and the Foothills Sentinel.

Todd currently functions as an experienced analyst for a Big Five consulting firm, working with Fortune 100 and Fortune e-50 firms to solve their business and technology issues. Cordell, Managing Director: Ben has worked in business development, account management, systems engineering, marketing, and product development positions at Life Serv and ONE Co. Ben currently functions as a corporate strategy specialist at Life Serv, discovering and developing merger, acquisition and strategic partnership opportunities.

Click here to view this full business plan Last year the doors to 898,000 new businesses opened in the United States for the first time.

Most of these businesses were created by entrepreneurs who envisioned an opportunity to develop a new product or service, and pursued that vision in search of independence and financial reward.Ideally, we would like to work with the funding company to help its other clients succeed.BUSINESS DESCRIPTION Cambridge Strategy Group is a North Carolina-based consulting firm that responds to entrepreneurs’ need for practical business and marketing services to turn their innovative ideas into successful business ventures.By relying on a nationally distributed talent base coordinated to work together remotely, Cambridge Strategy Group will be able to bring together the skills required by a particular client without incurring the expense of physically bringing all of the individuals together.In the book, 22 Immutable Laws of Marketing, authors Al Ries and Jack Trout note that being first in the customer’s mind is more important than being the overall leader.Opportunities – The number of new businesses starting each year in the U. and specifically in the Triangle Area of North Carolina create a sizeable market.Many of these businesses are started by an entrepreneur with a solid idea, but little experience in creating the formal business strategies or marketing deliverables necessary to turn their idea into a successful business.While these visionaries started with solid ideas to form the foundation of their new ventures, most do not have many of the skills necessary to transform their ideas into reality.Additionally, the scarcity of talent in today’s market makes it extremely difficult for small business owners to attract and retain those skills. is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success.With recent IPOs giving back much of their initial valuations, companies are now being forced to demonstrate profitable business models in order to maintain strong valuations.Venture capitalists need to focus on making their existing companies successful instead of simply prospecting for the next great idea.

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