The executive summary is the first thing someone will read when they start making their way through your business plan, and that makes it vitally important.
Just like a great movie trailer excites you about seeing a film, or a book jacket blurb entices you to pick up a novel, the executive summary needs to engage your readers and spark their interest, making them want to continue reading more about your business.
A good way to do this is to use engaging language and tone, in addition to being clear about what your idea is.
Within the same introductory paragraph, you'll clearly state your business mission.
So in this session, we'll teach you how to write an executive summary that keeps your audience engaged.
Think of an executive summary as a "trailer" for your business plan.Also, phrase it in a way that reminds investors of the business opportunity.For instance, in funding your new business with X amount, your business can be successful. Once you have clearly (and briefly) identified the problem, then it's up to you to prove that your business idea is going to solve it; your business idea has an opportunity to provide value.Outline how your business will have a competitive edge, how there is a market for your service or product, and how this could be a missed opportunity if not executed.When it comes to the length of an executive summary, remember, it's a summary.It can be as short as one page and shouldn't be longer than 5-10 percent of the main document.Financial data to include: By the end of reading the financial data, you want it to be clear how much money is expected to come in and out of your business.This will give investors an idea of whether your business is a good candidate for an investment and how much it may need.Be sure to focus on the main points you want readers to take away.If done right, the points should highlight your unique selling proposition that will ultimately make your business a success.