We intend to become a multinational organisation just like Starbucks in 5 – 10 years, and we hope that you can join us in that dream.
This following document is a business plan report for a coffee shop start-up called Enilson’s Café.
Competition, cost-plus and market oriented pricing would be adopted for the different products we have on offer.
Several promotion strategies would also be adopted to promote the business.
However, our main competitors such as Starbucks and local cafes operate in close vicinity.
The pricing strategy utilised for this venture would be that of value based pricing.
Product ingredients would be sourced from wholesale suppliers such as Makro, equipments that are required would be sourced from Comet and Café suppliers, while food ingredients would be sourced from food suppliers and outsourced Chefs.
Ealing, the location within which this coffee shop is intended is a culturally and religiously diverse neighbourhood, with a majority (55%) being of ethnic minorities.
The business premises is currently being refurbished by the previous owners, however once done, it would be situated in a strategic location within the neighbourhood, with easy access to public transportation and a short distance from the train station.
The premises would be designed to suite the coffee shop format, a counter would be situated adjacent to the main entrance, wherein customers can easily place their orders, whilst chairs and tables arranged in various seating formats, would be situated over the rest of the shop.