It’s the true purpose of your business and that purpose is reflected in the mission statement.
Without a strong mission statement, you don’t have a true business.
A mission and vision statement (more commonly called a mission statement or a vision statement) is a brief sentence that declares the goals that a business plans to achieve in the future.
Like a compass guides a ship, it guides a business to success by providing continuously inspiring its stakeholders in their daily operations and strategic moves.
A mission statement helps you plan your business effectively.
It provides the destination for your journey to business success.
Of course, without a destination, you can’t plan a route.
Before we discuss the steps involved in developing a mission statement for your business, let’s look at the components of a mission statement and why you really need a mission statement for your business.
Take away the mission and other key elements will fall apart.
Your mission also has the power to attract other like-minded individuals and entities to your cause.