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Yes, I said ‘heard’ because hashtags have now infiltrated contemporary culture and advertising campaigns.

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Want to know what your customers are talking about, what your competitors are doing, or how the media is treating a specific topic related to your product or service?

Hashtags are extremely useful in identifying the frequency and reach of topics, discussions, and tapping into audience sentiment.

For years, hashtags have been used to streamline communication around situations where other mediums of communication such as television, radio and print are not accessible or effective in reaching audiences.

Examples of this include the 2009 revolution in Iran when Iranians were able to solicit support in expressing themselves from Twitter users around the world using various hashtags; the tsunami in Thailand; Superstorm Sandy in the U. in 2012; the tornados in Oklahoma in 2013; and a multitude of similar tragedies.

Once upon a time, Twitter was the only place hashtags were used.

Now, hashtags appear online and offline – all intended to promote engagement.

Hashtags are often among the most popular topics on various social platforms.

Google calls them ‘Hot Topics’, and Twitter displays ‘Trending’.

If you create a hashtag, you can register it on Hashtags.org, which also provides tracking. Although you can’t prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. If you’re using a hashtag for a specific event, be sure to include it on social media profiles, or better yet, on the related website in a post.

Too often hashtags pick up momentum, peaking interest of others that can’t find out what the hashtag stands for.


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