Doughnut Business Plan

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The Company JJB is incorporated in the state of Washington.

It is equally owned and managed by its two partners. Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of marketing with both Jansonne & Jansonne and Burper Foods. David Fields brings experience in the area of finance and administration, including a stint as chief financial officer with both Flaxfield Roasters and the national coffee store chain, Buzz Cups.

Americans love doughnuts, whether they're highly conceptualized artistic masterpieces or humble fritters purveyed by the local corner store.

With so much love going around, opening a doughnut shop would seem to be a piece of cake.

The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.

JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.She has worked as an alternative investment adviser in Miami, specializing in managed futures.Xi has also worked as a stockbroker in New York City.Used Donut Equipment suggests working with a local HVAC technician to install ventilation hoods because each locality has different specifications.Anne Rucker, the owner of Bogart's Doughnut Company in Minneapolis, Minnesota, advises prospective doughnut entrepreneurs to start small, selling first at a farmer's market before opening a shop.The company intends to hire two full-time pastry bakers and six part-time baristas to handle customer service and day to day operations.Products and Services JJB offers a broad range of coffee and espresso products, all from high quality Columbian grown imported coffee beans.Determine what kinds of doughnuts you will specialize in and whether you will sell other food items.If you are interested in a franchise, inquire with companies such as Dunkin Donuts, Krispy Kreme, Winchell's and Yum Yum.Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. This will establish a healthy, consistent revenue base to ensure stability of the business.In addition, tourist traffic is expected to comprise approximately 35% of the revenues.


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