Callaway Golf Company Case Study Analysis

The loyalty (and thus revenue stream) has been firmly established with the ball, and while other OEMs try to put a dent in Titleist’s market share, it’s like trying to drink the Atlantic through one of those twisty straws.

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It also makes a pretty decent line of woods, irons, hybrids and putters.

You know what they say about something that ain’t broke. Like the logo, the resulting product is clean and classic.

If a picture can be worth a thousand words, a logo can be worth a fair bit more. As such, every OEM wants a share of this monetary pie and the way the consumer perceives an OEM has as much to do where the dollars are spent as anything.

The total golf economy of 2011 was responsible for nearly $70 billion in spending.

The chevron itself dates back to the Middle Ages, and as a French term generally refers to supporting beams (rafters) of a structure.

The symbolic element is one of protection and part of the reason this image is often used on military uniforms.

The name Titleist is derived from moniker title holder or one who owns the title — the champion.

Titleist has been a ball-first company since Phillip W.

The vast majority of humanity is never going break par, hit a smooth 7 iron 185 yards or putt like Tiger.

But, it’s quite likely we will bomb a drive or two, hit the occasional sprinkler head and end up 300 yards down the fairway.


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