Business Plan Mission Statement Example

Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.THE MISSION STATEMENT: A mission statement is what separates one business from all others within the same industry. In generally, the mission statement answers who you are, what you do, and where you plan to be in the future.In the introduction or company description section, many people include a mission statement.

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The executive summary is a quick overview of the business model, revenue model and financial projections -- it is function while the mission statement is image.

Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager.

(Source: annual report) What consumer need is Otis Elevator satisfying?

The need is certainly implied in their mission statement and they do not attempt to prove the need exists.

Think of your mission statement as a statement of why you are starting your company and the executive summary as a statement of how your company will operate.

The mission statement describes your vision and the executive summary is a concise outline of the contents of your business plan.Moreover, people today "need" to be moved up, down, and sideways for whatever reason and Otis's mission is satisfy this need.What consumer need will your company and the product you sell satisfy?Your mission statement is the only place in a business plan where superlatives such as best, most successful, largest and premier are acceptable.Your mission statement describes what you want your customers to see in your company.Below identifies the two main components which are necessary in developing a mission statement. - DEFINING WHAT BUSINESS YOUR ORGANIZATION IS REALLY IN: At first, this may seem an easy task.1) Defining what business your organization is really in; 2) Defining your long-term objectives. For existing businesses and aspiring entrepreneurs, however, defining what business they are really in or plan to be in is one of the most painstaking chores they'll ever experience.An executive summary is approximately one page long and briefly outlines the main points of the business plan.It is used as a stand-alone summary that can be presented to potential investors, partners, service providers and customers to give them an idea of what the company does, how it operates, its expectations and its needs.Answering this question is the first step in creating your mission statement. The next step in developing the mission statement is to identify your customers?Who are your customers or who do you expect your customer will be?