Business Plan Case Study

Business Plan Case Study-78
SWOT may help you to distinguish between unimportant and important aspects which you need to consider.A SWOT analysis is a way of focusing on factors which may influence your success.It details your aims, describes your products and services, analyses market demand, and details the resources you need, the capability you have, and the income you anticipate to generate over a period of time.

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are based on the business model or business line of an organisation.

They explain how the business will achieve its operational and financial goals by capitalising on the capability of the organisation.

Think of it as an opportunity to “sell” your business idea. From your first word to your last, your executive summary requires high energy.

Your first sentence should be a benefit-focused entrée into an appealing, scene setting, first paragraph.

If the business plan is to secure funding, investors will want to know the capability, experience, and track record of the people who will be driving the business.

Short biographies of key people should be detailed. A vision statement is a high-level overview of the business, the characteristics the business will display, and the goals that it will have achieved by a specific time.

A business case may be produced to justify the purchase of capital equipment.

which describes your business, your goals and how you intend to achieve them over a given period. It describes your starting point and the strategy you need to reach your proposed end point in one, two or three years.

The main focus of this section is on what you will offer the market in terms of business, product or service, technically and operationally.

You should include charts, diagrams, and images as necessary to enable the reader to understand your offering and its comparative capability.


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