Advertising Critique Essays

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It also received 28 testimonials from readers, earning it our reader-approved status. A critique is usually written in response to a creative work, such as a novel, a film, poetry, or a painting.

However, critiques are also sometimes assigned for research articles and media items, such as news articles or features.

Popular yeasty spreadable, Marmite, has carved out an admirable little niche for itself as shorthand for anything that polarises opinion. There's nothing particularly new about using pictograms to spell out a message in an advert, but we love the twist behind this one.

And over the last couple of years there's been nothing quite so Marmitey in the UK as the result of a certain referendum, so this recent ad, created by Oliver's in-house team at Unilever, feels kind of inevitable. It's a recruitment ad for a copywriter put out by RBH, and the illustrated pictograms spell out 'Copywriter needed', with the ad going on to state that, 'The pictures people have taken over.

The print ad campaign depicts a number of different fish, misshapen by various plastic objects, with the tagline 'You eat what they eat'.

The ad goes on to encourage viewers to help clean up our oceans by donating to Sea Shepherd.Love or hate the fast food chain, Mc Donald's knows just how to get a great print ad campaign put together.This offering comes from the team at Leo Burnett, who followed the modern and minimal aesthetics of Mc Donald's communication with this striking visual.In them, everyday objects suddenly sprout mouths wherever your fingers might touch them, in the hope of licking off a little of the Colonel's chickeny goodness.It's the work of Zane Zhou, along with Lamano Studio in Chile. It's been over 50 years since homosexuality was decriminalised in England and Wales, but today it's still illegal in 72 countries around the world – and punishable by death in eight.The importance of safe sex can be a tricky topic to address, but DDB Mozambique took a humorous route with this print ad for Lirandzo condoms.The designs feature famously terrifying youngsters from well-known horror stories, including the creepy twins from The Shining, and The Ring's goosebump-inducing Samara.Here, we've pulled together the most impressive, funny, controversial, hard-hitting and downright brilliant print adverts around.Read on for a masterclass in promoting your brand through print.The agency focused on replicated an authentic Russian Matryoshka doll aesthetic, first painting each design onto a wooden surface, then mapping these designs onto a 3D rendering of a doll. This long-running print ad campaign can be found on the streets and subway stations of Montreal, promoting an all-day electronic music festival that is held every Sunday in a park throughout the summer.The adverts feature bright, poppy photography combining fruits with musical equipment; a simple concept that effectively captures the idea of ‘fresh sounds’.


Comments Advertising Critique Essays

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