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I decide to format my evaluation as a tech blog post.Now I consider: The purpose of a cell phone ad is to promote a purchase, so I scan the tech blog I’m going to write for formatting ideas and decide on 4 criteria: 1) it doesn’t make them read a lot of text, 2) it’s visually stimulating, 3) it highlights the important characteristics of a cell phone—which I will argue are technological advancement, user-friendliness, and cost-effectiveness, and 4) it taps into pathos (emotions).
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Advertising is a marketing tool, which is used to communicate a certain message to the masses.
Because my audience is multimodal I can’t make many assumptions about them: I can’t determine their age range, values, or even nationalities.
I consider where I found the ad (a tech blog) for clues to help me understand my audience but realize I’ll have to accommodate a lot of perspectives with such a broad audience.
Evaluating is the kind of testing that facilitates our judgment-making ability (in competition with our feelings) and guides our life choices.
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Understanding why certain choices are better than others is critical as our feelings alone can sometimes lead us astray (remember that impulse buy or that bad date? This assignment invites you to evaluate an advertisement because ads are everywhere and they attempt to impact your choices and behavior.Similar to radio, it is also highly cost efficient and can reach an audience which resides not just in the urban but also in the rural areas.A business which operates in a niche market, can reach the specific target segment by posting an ad in the magazine which is followed by the appropriate audience; i.e. This channels aims at targeting those consumers which have already made up their mind for purchasing a good or service.The aim of this type of advertisement should be to reroute customers to company’s website and portals.Therefore, all these channels of advertisement have their own importance when companies tryto promote the customers of different market segments.Our class activities and your thoughtful work provide the opportunity to practice your analysis, judgment, reading and writing skills. “Evaluations argue either whether something ) ____ advertisement” and then determine whether or not the ad you’re analyzing (NOT the product itself! In other words, does the ad you’re analyzing match the criteria you established for an effective ad in the category you chose?The criteria-match process enables you to then make a judgment on the issue of advertising effectiveness.I then ask: which of my established criteria does Apple’s i Phone ad match, and how well are those criteria evidenced? These questions spark my evaluation process and final judgment of the effectiveness of the ad.Description: Advertising is a powerful and enticing part of youth culture; the most popular ads slip into teens' daily banter and often influence their behavior as well.A physical or online directory states the list of businesses and the type of goods and services that they offer.Billboards, posters on taxis, buses, subway stations all fall in the category of outdoor advertising.